What Is Your Biggest Competitor

As you are selling your premium horse quality (and priced) square bales, what is your competitor - round bales of hay or low quality/cheap mixed grass/weeds square bales?

I thought cheap squares, but have been surprised at how many horse owners drop a round bale in a feeder for their horses. Sometimes I see the horses nibbling on the round bales (which are uncovered) standing in a drizzle.

What Is Your Biggest Competitor